PATH Brand Guidelines
These branding guidelines are designed to help maintain a consistent and professional appearance for PATH across all mediums. Consistency in branding helps to build brand recognition and trust. These guidelines cover the use of the PATH logo, colors, typography, and other visual elements.
Logo Usage
Primary Logo
- Description: The primary logo includes the PATH wordmark and icon.
- Usage: Use the primary logo in all official communications and on the website.
Logo Variations
- Horizontal Logo: Use when space is limited horizontally.
- Vertical Logo: Use when space is limited vertically.
- Icon Only: Use for social media profiles, favicons, and other instances where a full logo is not practical.
- Single Color Logo: The white version of the logo can be used on either blue background.
Horizontal Logo (Full Color)
Vertical Logo Logo (Full Color)
Icon Only (Full Color)
Single Color On Blue Background
Single Color On Green Background
Clear Space
- White space frames the logo and allows the brand to stand out among competing design elements
- “H” in PATH is our consistant measure. Simply use the “H” from the logo size you plan on using
Minimum Size
- Ensure the logo is legible at smaller sizes. The minimum size for the primary logo is 50px in height.
Incorrect Usage
- Do not alter the logo’s proportions.
- Do not change the logo’s colors.
- Do not add effects like shadows or gradients.
- Do not place the logo on backgrounds that hinder readability.
Colors
Primary Colors
Blue: #002D74
Light Blue: #6FCFEB
Mint: #6CCA98
Images
Style
- Use high-quality, professional images.
- Avoid using overly staged or clichéd images.
Usage
- Ensure images have a consistent look and feel.
- Use images that complement the brand colors.
- Maintain a balance between imagery and white space.
Additional Information
For additional guidance and resources, including logo files, templates, and examples and any design requests, please contact McKenna at mzohner@pathIHC.com